Meetings and minutes / reuniones y actas


SLCBC BikeEd 2007 Marketing RFP

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Revision as of 11:46, 6 March 2007 by Jonathan (talk | contribs) (Initial Draft)
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Request for Proposal:

Who

Salt Lake City Bicycle Collective

What

BikeEd Marketing


Scope of work

Develop, execute, and evaluate marketing plan

  • Reach appropriate audiences with best media type
    • www.bikeleague.org/programs/education/courses.php
    • 5 audience types already identified by the Collective
    • Message concepts to be developed with Collective
    • Marketing plan with media types, messaging, and budget
  • Set up media schedules
    • Radio, billboards, TV
    • Provide quotes with range of time/space
  • End-of-Year report on project
    • Provide report of all completed media schedules
    • Evaluate success of media type as ROI, audience response
    • Provide recommendations to improve marketing strategy

2007 Schedule

March 19 Deadline for review of proposals

April 2 Project start date.

April 15 Message concepts developed and ready to implement Media schedules prepared and ready to execute May Advertising campaign begins for all media

October End-of-Year meeting to review success

Contact

Please send proposal and direct inquiries to:

Jonathan Morrison (jonathan@slcbikecollective.org)

Salt Lake City Bicycle Collective
PO Box 2400
Salt Lake City, UT 84110
801-328-2453 work
801-688-0183 cell
801-466-3856 fax