Guerilla Marketing - Revision history

Quill: Category:Publicity

2009-11-24T02:46:35Z

← Older revision		Revision as of 02:46, 24 November 2009
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	Build bridges, don't burn them especially when it comes to your local retail bike store. They can be an incredible referral as well as a great place to put your flyers and posters.		Build bridges, don't burn them especially when it comes to your local retail bike store. They can be an incredible referral as well as a great place to put your flyers and posters.

			[[Category:Publicity]]

Jonathan: /* Public Service Announcements (PSA) */

2006-12-27T19:07:02Z

Public Service Announcements (PSA)

← Older revision		Revision as of 19:07, 27 December 2006
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	Your local Community Radio station probably offers free recording and PSA air time for non-profit. Take advantage of this.		Your local Community Radio station probably offers free recording and PSA air time for non-profit. Take advantage of this.

			[http://www.gumbopages.com/other-radio.html List of Non-Commercial Radio Stations by region.]

	== Door knob flyers ==		== Door knob flyers ==

Jonathan: /* Stickers */

2006-12-27T19:05:24Z

Stickers

← Older revision		Revision as of 19:05, 27 December 2006
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	If you are trying to reach people who ride, there is no better place to do it than the places they park their bikes. There are certainly others printers, but [http://www.contagiousgraphics.com/ Contagious Graphics] can produce outdoor vinyl stickers with permanent adhesive that won't fade for 3-5 years in direct sun. For $25 you can permanently flyer 250 bike racks street posts and the like around town.		If you are trying to reach people who ride, there is no better place to do it than the places they park their bikes. There are certainly others printers, but [http://www.contagiousgraphics.com/ Contagious Graphics] can produce outdoor vinyl stickers with permanent adhesive that won't fade for 3-5 years in direct sun. For $25 you can permanently flyer 250 bike racks street posts and the like around town.

	Since you will probably have contact information on the sticker, you may want to consult some property owners before you do this.		Since you will probably have contact information on the sticker, you may want to consult some property owners before you do this -- or else they may contact you!

	A 4.25" x 1.38" also works great on top tubes.		A 4.25" x 1.38" also works great on top tubes.

67.166.123.154: /* Internet */

2006-10-13T16:53:13Z

Internet

← Older revision		Revision as of 16:53, 13 October 2006
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	* [http://www.craigslist.org/ craigslist] periodically post [for free] that you accept donations and describe what programs you are offering.		* [http://www.craigslist.org/ craigslist] periodically post [for free] that you accept donations and describe what programs you are offering.
	* [http://www.myspace.com/ MySpace] is all about community and so are you -- what a match!		* [http://www.myspace.com/ MySpace] is all about community and so are you -- what a match!
	* '''Blogs''' can be a great one if you can figure out which ones reach the most people.		* '''[[Blogs]]''' can be a great one if you can figure out which ones reach the most people.

	== Posters ==		== Posters ==

67.166.123.154: /* Posters */

2006-10-13T16:49:47Z

Posters

← Older revision		Revision as of 16:49, 13 October 2006
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	Here is an example used in a similar fashion for the [http://www.chicagocriticalmass.org/flyers/30810.PDF Salt Lake City Critical Mass]		Here is an example used in a similar fashion for the [http://www.chicagocriticalmass.org/flyers/30810.PDF Salt Lake City Critical Mass]

			== Internet ==

			Besides [[creating a website]] for your [[collective]] or [[cooperative]] consider the following:

			* [http://www.craigslist.org/ craigslist] periodically post [for free] that you accept donations and describe what programs you are offering.
			* [http://www.myspace.com/ MySpace] is all about community and so are you -- what a match!
			* '''Blogs''' can be a great one if you can figure out which ones reach the most people.

	== Posters ==		== Posters ==

67.166.123.154: /* Posters */

2006-10-13T16:18:13Z

Posters

← Older revision		Revision as of 16:18, 13 October 2006
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	The key with posters is:		The key with posters is:

	1) What do they say		(1) What do they say
	2) Where do you put them		(2) Where do you put them

	Consider the other places that your collective and cooperative regulars hang out, and put posters there. Then consider new demographics you would like to hit, where they hang out, and put posters there too.		Consider the other places that your collective and cooperative regulars hang out, and put posters there. Then consider new demographics you would like to hit, where they hang out, and put posters there too.

67.166.123.154: /* Posters */

2006-10-13T16:17:37Z

Posters

← Older revision		Revision as of 16:17, 13 October 2006
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	== Posters ==		== Posters ==

			The key with posters is:

			1) What do they say
			2) Where do you put them

			Consider the other places that your collective and cooperative regulars hang out, and put posters there. Then consider new demographics you would like to hit, where they hang out, and put posters there too.

			== Public Service Announcements (PSA) ==

			Your local Community Radio station probably offers free recording and PSA air time for non-profit. Take advantage of this.

	== Door knob flyers ==		== Door knob flyers ==

67.166.123.154: /* Local Retail Bike Stores */

2006-10-13T16:14:13Z

Local Retail Bike Stores

← Older revision		Revision as of 16:14, 13 October 2006
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	[http://www.slcbikecollective.org/downloads/doorhanger91-13-06.pdf Salt Lake City Bicycle Collective Door Knob Flyer]		[http://www.slcbikecollective.org/downloads/doorhanger91-13-06.pdf Salt Lake City Bicycle Collective Door Knob Flyer]

	== Local Retail Bike Stores ==		== [[Local Retail Bike Stores]] ==

	Build bridges, don't burn them especially when it comes to your local retail bike store. They can be an incredible referral as well as a great place to put your flyers and posters.		Build bridges, don't burn them especially when it comes to your local retail bike store. They can be an incredible referral as well as a great place to put your flyers and posters.

67.166.123.154: /* Door knob flyers */

2006-10-13T16:13:07Z

Door knob flyers

← Older revision		Revision as of 16:13, 13 October 2006
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	== Door knob flyers ==		== Door knob flyers ==

			Take advantage of local Eagle Scout Projects and have them do [[bike drives]] for you. But instead of letting them create their own flyer, provide them with one. Here is an example from the [[Salt Lake City Bicycle Collective]] that acts as a door hanger flyer for bike drives, but also utilizes the back as a way to advertise about programs. The average bike drive seems to distribute around 200 flyers -- that is 200 houses that just learned about your [[collective]] or [[cooperative]]!

			[http://www.slcbikecollective.org/downloads/doorhanger91-13-06.pdf Salt Lake City Bicycle Collective Door Knob Flyer]

	== Local Retail Bike Stores ==		== Local Retail Bike Stores ==

	Build bridges, don't burn them especially when it comes to your local retail bike store. They can be an incredible referral as well as a great place to put your flyers and posters.		Build bridges, don't burn them especially when it comes to your local retail bike store. They can be an incredible referral as well as a great place to put your flyers and posters.

67.166.123.154 at 16:09, 13 October 2006

2006-10-13T16:09:00Z

New page

'''Guerrilla marketing''', as described by Jay Conrad Levinson in his popular 1982 book ''Guerrilla Marketing'', is an unconventional way of performing promotional activities on a very low budget.

== Stickers ==

If you are trying to reach people who ride, there is no better place to do it than the places they park their bikes. There are certainly others printers, but [http://www.contagiousgraphics.com/ Contagious Graphics] can produce outdoor vinyl stickers with permanent adhesive that won't fade for 3-5 years in direct sun. For $25 you can permanently flyer 250 bike racks street posts and the like around town.

Since you will probably have contact information on the sticker, you may want to consult some property owners before you do this.

A 4.25" x 1.38" also works great on top tubes.

Here is an example used in a similar fashion for the [http://www.chicagocriticalmass.org/flyers/30810.PDF Salt Lake City Critical Mass]

== Posters ==

== Door knob flyers ==

== Local Retail Bike Stores ==

Build bridges, don't burn them especially when it comes to your local retail bike store. They can be an incredible referral as well as a great place to put your flyers and posters.